“The greatest danger we all face is not that we aim too high and miss
but that we aim too low and…still miss”

Author/Founder James Burgess

Hi there, I’m James Burgess

James is the highly regarded author of the international bestseller, CHAOS; How Business Leaders Can Master the Power of Focus.

In 2006, James took the entrepreneurial leap and founded FOCUS31, a business coaching practice dedicated to empowering small business owners with the tools and knowledge to identify and prioritize their ventures with utmost precision. Our cutting-edge FOCUS31 programs equip entrepreneurs to think strategically, make sound business decisions, and achieve unparalleled financial results through unwavering focus and rigorous accountability. Our unrivaled Accountability To Profit Program remains the gold standard for achieving prosperity in the business world.

In addition to our unwavering commitment to business success, James also possesses extensive training in the fields of Neuro-Linguistic Programming, Time Line Therapy, and NLP Coaching at the accomplished Master Practitioner level. To further enhance your journey towards triumph, James has attained the notable title of Trainer of Hypnotherapy, meticulously entrusted upon him by the American Board of Hypnotherapy and NLP. These powerful modalities effectively eliminate obstacles, eradicate negative emotions, and demolish limiting beliefs that hinder your progress towards ultimate success in your dynamic world of business.

In 2024, James launched two new initiatives; one, a joint venture with Dr. Kim Redman of Creatrix Go Quantum,TheHigh Performance ProjectTMand two, the opportunity for other business coaches to gain access to FOCUS31s unique Business Planning Program through a licensing opportunity, the Alliance Experience.  Both new initiatives represent an exciting up-leveling intention at FOCUS31.


FOCUS31 Clients Become Successful Business Leaders
After Completing
Accountability To Profit;The Proven Path For Prosperity Program

Listen to what they have accomplished…

“The world is made up of 3 kinds of people; those that are immovable, those that are movable and those that MOVE”

Benjamin Franklin

Become A MOVER Today And 2X or Even 3X Your Revenues In 12 – 24 Months With Accountability To Profit; The Proven Path For Prosperity

Ready To Embark On A Transformational Journey
Towards Unprecedented Business Success?

Look no further than FOCUS31, where we empower business owners to become MOVERS and experience exponential revenue growth within a mere 12 to 24 months.

Our unparalleled program, Accountability To Profit: The Proven Path For Prosperity, is the key to unlocking your full potential and revolutionizing your business.

We understand the significance of eliminating CHAOS and implementing Radical FOCUS as the cornerstone of achievement. By aligning your intentions with unwavering FOCUS and embracing Radical ACCOUNTABILITY, you will witness extraordinary results beyond your wildest dreams.

At FOCUS31, we offer an industry-leading Business Planning program, Accountability To Profit: The Proven Path For Prosperity. Designed to be effortless, efficient, and highly practical, our program caters to a diverse range of needs and budgets with a variety of customizable packages and pricing options.

Rest assured, your journey towards success will be fully supported by our steadfast Positive Experience Promise.

Don’t let mediocrity hold you back; become a MOVER, a business leader, today and experience remarkable Revenue and Profit growth like you never thought possible. The path to prosperity awaits you, and FOCUS31 is here to guide you every step of the way.

What Is the Positive Experience Promise GUARANTEE?

If a client of FOCUS31 is not entirely satisfied with the business planning experience we will refund the cost 100%, and only the client decides if they are satisfied or not, we do not blame, justify, or make excuses!”

“The most difficult thing is the decision to act. The rest is merely tenacity.”

Amelia Earhart

Act NOW With Tenacity
To Access These EXCLUSIVE Benefits

EXCLUSIVE Benefits To FOCUS31 Users Of
Accountability To Profit; The Proven Path For Prosperity

When you become an exclusive member of Accountability To Profit: The Proven Path For Prosperity Community you will gain access to an array of powerful, low-cost, business building services through the Exclusive Business Prosperity Accelerator Suite which includes:

Marketing Basics

Logo Design/Business Card 

The “FREEbie”

An Attraction Marketing Device

Your  Global Image

Website Design/Redesign

“Show Me The Money”

Program(s) & Funnel Development

Make My Business Easier

Virtual Support

Taking The Weight Off You

Social Media Off-Load


Media Kit

Weekly Lead Generation

Integrated LinkedIn Marketing

Instant Authority

Complete Book Publishing

Anything Else You Can Think Of

Talk To Us First

Take Your Business To New Profitability Through Radical FOCUS & ACCOUNTABILITY

Master the Power of Business Planning & Other Business Strategies with James Burgess Author of CHAOS.

Request your own FREE copy of James Burgess’ international bestselling book CHAOS; How Business Leaders Can Master the Power of Focus.

Business Planning FAQs

We would be thrilled to answer all of your questions about best-practice Business Planning.

To save you time we have accumulated what we believe are the Top 22, yes 22, Frequently Asked Questions about Business Planning.

Here are the first 3:

1. What is a Business Plan?

A business plan definition for many is a document that describes the journey to success; where you are going, how you will get there, how you will know when you are there and the targeted work needed to push you there.    Wikipedia defines a business plan as “a formal statement of business goals, reasons they are attainable, and plans for reaching them. We like Peter J. Patsula definition of a business plan “A plan….provides an essential focus – a beacon of light in an ocean full of treachery…your own personal prescription for greatness.”

At FOCUS31 we believe a business plan is IRRELEVANT!

WAIT, don’t turn away just yet.  .

A single business plan is a useless task, if it is not EASY, FAST, SUSTAINABLE and therefore, entirely PRACTICAL for business owners to engage in.  Most importantly it must be implemented, measured against, reviewed/updated and implemented and measured again and again and again.   To do otherwise ensures it will sit on your computer or printed and in your credenza collecting dust accomplishing nothing for your business.  In effect a single business plan is pointless.The GOAL is to create a business system or culture of business planning

Our “prescription for greatness” includes just 6-Steps:

  • Step #1: Vision Statement
  • Step #2: A Mission
  • Step #3: Create a set of up to 9 Objectives or targets that will be accomplished during the year.
  • Step #4: Create a set of up to 9 Strategies
  • Step #5: Create a set of up to 9 Action Plans
  • Step #6: Implement small pieces of work, working ON the business, every week.

Have more questions?  Check the rest of the FAQs or register now for a FREE Business Planning Consultation, a FREE FOCUS Discovery Consultation, HERE

2. What is a Vision Statement?

A Vision Statement is a single paragraph answering the questions; how much, by when, doing what, for whom and in what geographic market place or where.  While these are easy to answer we’ll make it easier by giving you some of the answers or at least the framework for the answer:

    • By When is 3-years not 5…trust us it works better.
    • How Much is the Revenue you want to earn in that 3rd year
    • Doing What is the product or service you will be offering 3-years from now
    • For Whom defines your PERFECT client not now but 3-years from now
    • Geographic market place is; local, regional, provincial/state, national, continental (e.g. North America), global or international and finally intergalactic…hey the day will come let’s start planning for it now.

Have more questions?  Check the rest of the FAQs or register now for a FREE Business Planning Consultation, a FREE FOCUS Discovery Consultation, HERE.

3. What is a Mission Statement?

A Mission Statement defines why your business exists or why you get out of bed passionate about being ready to serve your customers.  We prefer Mission Statements that are only 4 -8 words like:

    • Collaboration towards practical solutions to business challenges
    • Helping people see better 1-hour at a time
    • Inspire every athlete in the world
    • Relationship-based accelerated action with revolutionary results.
    • Comprehensive packaging solutions, chipboard specialists

Have more questions?  Check the rest of the FAQs or register now for a FREE Business Planning Consultation, a FREE FOCUS Discovery Consultation, HERE.


You can access the remaining 19 right HERE.