FOCUS31 and international bestselling author James Burgess are pleased to present to you over 85 Blog articles on Business Planning, Business Management and Sales & Marketing. We also invite you to appraise our full suite of Business Management Services dedicated to Small Business Owners.

Any and all advertising activity by a business owner should be well conceived through a business plan ensuring there is alignment to the achievement of the Vision for the business.  Everything from signage to business cards to brochures to web sites to social media sites and newspaper ads, radio spots or Facebook Ads should be effectively branded.  Most importantly the success of any advertising must be measured to determine if it is accomplishing what you, as the business owner, want it to, or think it should, accomplish.

Measurement provides the opportunity to ask the 2 most powerful questions in business; why and what do I do about it or how can this be leveraged or improved?  When those 2-questions can be applied to marketing or advertising outcomes huge wins are possible or at least you’ll stop spending money where it isn’t working and consider new options.

If you agree there is real power in asking Why and What Do I Do About It, then build your business plan first, implement it and set up simple measurement tools. 

Start with option #2 below in WHAT’S THE NEXT STEP for an easy, fast, sustainable and entirely practical business plan methodology.


We hope you are enjoying this blog article “Include Advertising Techniques in your Small Business Plan and….MEASURE”. To start to build your Business Plan NOW for FREE join our FOCUS Yourself; A 7-Module Business Planning Program.


James Burgess, Focus31, CHAOS- FREE Business Planning1.You can find out more about what a business plan is and its importance with the international best-selling book CHAOS; How Business Leaders Can Master the Power of Focus. Get your FREE copy HERE

2. Use our FREE business planning program FOCUS Yourself; A 7 Module Business Plan Program. This is not a business plan template, it is a full business plan that is EASY and FAST, making your plan SUSTAINABLE and entirely PRACTICAL. Start your business plan NOW

3. Not sure why you need a small business plan? REGISTER for a FREE FOCUS Discovery Consultation where you will talk business, your business, with international best-selling author James Burgess

4. Challenge yourself to FOCUS Your Business In Just 30-Days and learn how to build a business that will THRIVE not just survive with our FREE webinar HERE.