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This video presents a rather simplistic perspective on market positioning.  To add to these ideas here are 5 hints on how to be very focused on your target market:

  1. Define your Perfect Customer (build an avatar) in your business plan Vision Statement and the market you will serve with an outlook of 3-years
  2. Define your pricing strategy in a Strategy statement.
  3. Reiterate the Target Market/Perfect Customer in a Strategy statement and include the 3 – 4 ways you will focus on that market
  4. Build Action Plans to that get you into the Target Market
  5. Implement the Action Plans.

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We hope you are enjoying this blog article “Choosing a Small Business Market Position – Its all in the Business Plan”. To start to build your Business Plan NOW for FREE join our FOCUS Yourself; A 7-Module Business Planning Program.


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