“Good” Just Isn’t Good Enough Anymore For Customer Service
Once upon a time, customers knew the people they were buying from: the grocer, the butcher, the pharmacist, and other neighborhood characters. If we were to all look around us now, we would notice that very few businesses have got customer service right yet. So, the...
Lose Weight, Grow Your Business and Business Plan For Both Goals
When you hear people talking about sales goals, they’re almost always referring to gross sales. “I want to do $500,000 in revenues. I want my company to grow to $1 million, $10 million, etc.”
But which is more important, sales or profits? Shouldn’t the goal be to increase profits? The money you keep after paying your expenses? Doubling your revenues doesn’t equate to doubling your profits, does it? In many cases quite the opposite happens. Sales may increase, but the profits lag far behind.